Wriver India’s modern collection of furniture was first revealed by its parent company Alsorg at the ID Design earlier this year. Based out of Gurugram, Alsorg is a furniture and kitchenware brand known for its innovative design, which has been around for the last two decades. Wriver India’s tagline,  ‘Energize Modern Living,’ is also its focus area. While it was founded in 2021, its first flagship store was launched recently at Grand Mall, Gurugram, to make its products accessible to a larger clientele. The products of this home-grown brand boast of blending high-end luxury with innovative craftsmanship. Metal, stones, marble, wood etc, have been used creatively to give a contemporary and minimalist look and feel to the furniture and lighting accessories. 

Alsorg is one of the home-grown pioneering companies in the furniture industry and, therefore, Wriver India is emerging as one of the best homegrown brands in this space, creating innovative designs and products. At their manufacturing units in Gurugram, they have the state-of-the-art machinery from Germany to achieve the finesse that’s mandatory in luxury furniture. They also believe in delivering the products in a timely manner. 

Wriver India is aware that trends and designs keep changing constantly and, therefore, to keep pace with the latest trends, they plan to innovate and evolve consistently. For this, they also plan to collaborate with some top designers and experts in the industry for more design options and directions to create unique and contemporary collections. This new brand is about luxury and style in the furniture segment and is carving a niche for itself. Each piece of furniture and home decor is modern and exudes minimalist style.

The co-founders and directors at Wriver India believe in meticulous detailing and unmatched craftsmanship to design. Co-founder and Spokesperson Sajal Lamba says: “Having been in the furniture industry for the past two decades, we closely observed the changing definitions of luxury and the need for high-quality furniture of international standards. Additionally, we understand the need for consistent design expectations with the flexibility of ample options. And, hence, with Wriver, we amalgamate refined sensibilities, international techniques and know-how, and material innovation at home in India.”

He added: “Our store is a testament to our consistency, transparency, and expertise that have enabled us to bring to the table newfound energy and unique creative expression that has little precedence in the industry. Each piece you see on display is an experience in itself and promises to inspire modern living.” 

With this launch, Wriver India is all set to forge a unique space in the market of price-sensitive luxury furniture and establish a community of design-conscious consumers; the brand is impelled to have a compelling story to tell and shape pieces that empower.

The store is aesthetically designed that lends it a chic and modern aura. There are sleek and stylish furniture for the living room, bed room, dining area, at-home work station, kitchen area, wellness corners etc. There are accessories for home decor — hanging lights, floor lamps, wall mirrors and stylish knick-knacks.